/ Anastasiia Airy
This project was developed for a blogger focused on esotericism, self-development, and the concept of feminine energy. One of the main goals was to create a distinctive visual identity that would communicate elegance, confidence, femininity, and a sense of exclusivity. A key client requirement was to develop a stylish and refined logo inspired by the “old money” aesthetic. We focused on creating a sophisticated visual direction with a timeless character, combining elegant typography, subtle details, and a premium overall feel to reflect the blogger’s personal brand and its positioning.
Client Need
Create a distinctive identity for a personal brand focused on esotericism, self-development, and feminine energy. The logo needed to feel elegant, confident, and timeless, with a refined “old money” character. A recognizable typographic mark and letter emblem were required, including a variation suitable for use as a watermark.
Result
A refined personal brand identity built around an elegant typographic logo, a distinctive letter emblem, and a coordinated color palette. Following a mood board and four initial sketches, the selected ideas were combined into a cohesive final direction. Logo variations, including the watermark, give Anastasiia Airy a consistent visual signature across her content.
Customer Request
The client requested a stylish and recognizable font logo based on a letter emblem that could serve as a watermark and one of the logo variations. The logo should embody femininity, elegance, and uniqueness.
Stages of work on client request
/ Request analysis
Based on the client's request, a mood board was created and presented to the client during a conference call, allowing the team to clearly define the client's technical requirements and preferences regarding the desired outcome.
/ Sketching
Four sketches of the future logo were developed, and the most successful solutions were selected as the basis.
/ Final decision
After quite extensive work, the most successful solutions were selected and combined into the final version of the logo and color scheme for the customer's personal brand.
